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Logo history

Company

RAASM LOGO HISTORY

The logo chosen to represent RAASM consists of an eagle with its wings spread placed over an anvil. The intuition is from the current Managing Director, Giovanni Menon, who sought for a symbol that at the same time expressed energy and elegance. In fact, the visual code of anvil defines the instrument with which an artist models untameable steel, while the eagle is a metaphor for strength and grace. The logo, initially white and black, was injected with colour over the years, with green, yellow and red tones that have come to characterise RAASM, enriched with the pay-off “ADVANCED FLUID MANAGEMENT SOLUTIONS”.

Logo 1975

1975

Logo 1993

1993

Logo 2013

2013